Social media and the internet has exploded over the past few decades, and has become the most effective way to advertise a business, especially in real estate sales. There are more than 4 billion internet users and more than 3 billion social media users, rising 13% year-on-year. With this kind of market exposure, it’s now a necessity to include online advertising into your marketing budget for a successful business.
With this information, we’ve seen and heard it too often, where agents and brokerages struggle to generate online buyer and seller leads. Even worse, many invest tens of thousands of dollars on marketing or lead generation. What are the results? Bogus leads and dead leads. Tire kickers and Look-y Lous. This could be a result of bad advertising, bad follow-up, or both. Because online advertising is marketed to a cold audience, immediate follow-up within minutes is crucial for getting a response, as the odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. In addition, it usually takes more than just one follow-up call, email, and text to reach the prospect.
The problem here is: (1) Realtors are salespeople, not marketers, and many don’t know how or have the time to market online for low cost-per-lead results, and (2) Many agents/brokerages don’t have a proven follow-up system and support available to qualify leads and find the needle in the haystack.
Frustrated with this dead-end situation, Social Powerhouse was founded to remove the uncertainty and lift the burden of buyer and seller lead generation for real estate agents and brokerages. We Our team provides a done-for-you system that provides a consistent pipeline of buyer and seller leads and build your online presence so you are the “real estate figure” in your area. All for less than the cost of 1 full-time marketing employee.
At Social Powerhouse, we help realtors worry less about lead generation and marketing, and focus more on sitting down at more closings, therefore producing a positive return on their marketing investment. At the end of the day, you are salespeople, and we are marketers, and marketing a business for qualified leads successfully is a full-time job.
Let us help you so you can do what you do best.